More than 140 years ago, Jovan Vlajcic established a family company that was producing toilet soaps. In less than ten years, Dafina brand became the best-selling brand in the country. Toilet soaps, creams, powder and children’s soap were manufactured under this brand. It was already back in 1926 believed that ”one of the main reasons for the success of this factory was the fact that it was in exclusive ownership of the Vlajcic family”